Taking an AI lead on reporting and forecasting as a large agency

Recently, we had the pleasure of discussing how agencies can leverage AI with Connor, a Senior Consultant at Visualsoft. Connor shed light on how Visualsoft is transforming eCommerce for retailers through innovative data and AI-driven approaches, with a focus on their partnership with ASK BOSCO® Here are the key takeaways from Connor and Emily’s fireside chat.  To view the full video, head to the bottom of the page or watch on our Youtube channel.   

1. Introduction to Visualsoft

Visualsoft is a versatile digital agency that has been enabling retailers to thrive online. They offer a comprehensive range of services, from web design and development to PPC campaign management. Their flexibility allows them to tailor their approach to meet the unique needs of each client, ensuring that all aspects of online growth are covered.

2. The Role of ASK BOSCO®

ASK BOSCO® is a critical tool for Visualsoft, providing valuable forecasting, reporting, and benchmarking capabilities. It serves both internal teams and clients, offering a unified source of truth that fosters trust and transparency. This tool helps mitigate inter-departmental discrepancies and enhances strategic decision-making by delivering clear and accurate performance insights.

3. Enhancing Client Relationships

One of the standout benefits of using ASK BOSCO® is the increased trust it builds with clients. By providing clients with direct access to data, Visualsoft empowers them to make informed decisions and stay engaged with their strategies. This transparency is particularly crucial in an industry where past experiences with agencies might have been less than stellar.

4. Real-World Impact

Visualsoft’s use of ASK BOSCO® has achieved impressive results for their clients. For instance, the Leader Group saw a 25% increase in their return on ad spend during Q4, thanks to the accurate forecasting and strategic insights provided by ASK BOSCO®. Such tangible improvements in profitability and growth underscore the value of integrating advanced tools into business operations.

5. Adapting to New Technologies

In Connor’s new business role, the adoption of new technologies like ASK BOSCO® has been a game-changer. The tool’s benchmarking capabilities allow Visualsoft to offer honest and transparent insights during the sales process, setting realistic expectations and building client confidence from the outset.

6. AI’s Role in Business

AI is a hot topic in today’s business world, and its implications are vast. For Visualsoft, AI’s primary benefit lies in its ability to automate routine tasks, freeing up experts to focus on strategic and creative efforts. By leveraging AI, businesses can drive revenue and performance more efficiently, rather than getting bogged down in manual reporting.

7. Future Prospects

As AI continues to evolve, its integration into tools like ASK BOSCO® will further enhance their capabilities. The use of natural language AI, for instance, is poised to make data interpretation even more intuitive and accessible, allowing business leaders to quickly grasp performance metrics and make informed decisions.

An ongoing partnership…

Visualsoft’s partnership with ASK BOSCO® shows the power of combining advanced data tools with strategic expertise.  For retailers looking to grow online, the integration of innovative technologies is crucial for success. For more insights and informations, watch the 8-minute fireside chat with Connor Blakey from Visualsoft and Emily Hakner from ASK BOSCO®: