23 Oct 2024 |
45 Min watch
How best to prepare for Black Friday. The successful steps to take
Overview
During this webinar our team of experts discussed how brands can ensure that their SEO, PPC, CRO and Affiliate channels are prepared for Black Friday. With topics such as budget setting, keyword targeting and optimizing Black Friday pages.
Key takeaways
How to build brand awareness ahead of Black Friday?
Is Black Friday only for brands who can heavily discount?
What keywords to target for Black Friday?
How should you decide where to allocate your budget?
Get to know your speakers
Luke McDermott – Head of CRO
Claudia Poole – Performance Marketing Manager
Kylie Moody – SEO Account Manager
Tom Pickard – Head of Paid Search
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