Video overview
Neil Sansom, CEO of SGS Engineering explains how extracting meaningful data from Google Analytics (GA) proved challenging due to the complexity of their business model.
SGS needed a solution that provided not only historical reporting but also accurate forecasting to optimize their channel spend and maximize returns.
ASK BOSCO® has allowed them to:
- Increase success online
- Increases efficiencies
- Connect and consolidate all data including their ecomm platform data
- Benchmark against competitors
- Provide quick and easy reports such as board reports.
