Data-Driven Paid Search & PPC Campaign Management
Grow revenue with a paid search strategy built around performance. Modo25 helps brands improve visibility, drive better quality traffic, and increase return on ad spend through expert PPC management, shopping optimisation, feed support, and smarter attribution.
Our approach to Paid Search
At Modo25, our approach focuses on strategic performance, transparency, and long-term growth and support.
01
We audit your account and uncover what's possible
We take a deep dive into your current campaigns, account structure, feeds, tracking, and budgets – identifying exactly where you’re leaving money on the table and what’s holding performance back.
02
We build a strategy designed around your goals
Using what we find, we restructure your campaigns, refine your targeting, and optimise your channel mix so every element of your paid search activity is working towards your business objectives.
03
We continuously optimise to keep performance moving
We don’t set and forget. From bids and audiences to feeds and campaign structure, we make ongoing improvements to drive efficiency, reduce wasted spend, and increase conversions over time.
04
We give you the reporting and support to scale
You’ll get clear, actionable reporting alongside strategic guidance and hands-on support for your in-house team, so you have everything you need to grow your paid search activity with confidence.
Paid Search Services We Provide
Our paid search specialists help brands reach customers at the right moment in the buying journey. From campaign setup to feed optimisation and ongoing performance management, we ensure your paid search activity is structured to deliver measurable results.
Google Ads Management
Our team builds and manages high-performing Google Ads campaigns designed to drive qualified traffic and maximise return on investment.
Google Shopping
We help ecommerce brands improve product visibility, optimise feeds, and capture high-intent demand through Google Shopping.
Microsoft Ads & Bing Shopping
Expanding beyond Google helps capture additional demand and improve campaign efficiency across multiple search platforms.
Feed Management
Strong product data is essential for Shopping success. We manage and optimise feeds to improve performance and maintain channel quality.
Paid Media Campaign Management
From search and shopping to remarketing and display, we manage campaigns that support growth across the full paid media mix.
Paid Search clients We've Worked With
Why Choose Modo25 for Your Paid Search Agency in Leeds
Data-led Paid Search Strategy
We use data, attribution insight, and performance analysis to identify the most effective opportunities for growth.
Transparent Reporting
Our reporting focuses on the metrics that matter most, including traffic quality, conversion performance, and return on ad spend.
Multi-Channel Expertise
Our team works across paid media channels, helping brands understand how paid search contributes to overall performance.
Paid Search Case Studies
All customer stories
Meet the Paid Search team
Our paid search specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.
Dan Akers
Director of Agency
Tom Pickard
Head of Paid Search
Rebekah Waller
Senior Performance Marketing Manager
Annika Dobberke
Senior Performance Marketing Manager
Marcus Bird
Senior Performance Marketing Manager
Cris Chen
Performance Marketing Manager
Sam Pierce
Senior Performance Marketing Executive
Abbie Hooton
Performance Marketing Executive
Paid Search service FAQs
What is Paid Search?
Paid search is a type of online advertising where you pay to have your website appear in search engine results (such as Google or Bing) when users search for specific keywords.
For example: If someone searches “best running shoes” and your ad appears at the top, that is paid search.
In summary, paid search appears on search engine results pages (SERPs), triggered by keywords and are highly intent-driven (users are actively searching).
What is Paid Media?
Paid media is the broad umbrella term for any marketing you pay for to promote your brand or content.
This includes:
- Paid search ads
- Social media ads
- Display/banner ads
- Video ads (e.g., YouTube)
- Influencer sponsorships
Paid Media covers all paid advertising channels. You’re not limited to search engines. It’s the opposite of owned media (your website) and earned media (PR, organic shares).
What is PPC?
PPC stands for pay-per-click, and is a pricing model where advertisers pay each time someone clicks on their ad. PPC is not a channel – it’s how you pay for ads.
PPC is used in Paid Search (Google Ads, Bing Ads), Paid Social ads (Facebook, Instagram, LinkedIn) and Display ads.
You’re charged per click, not per impression. PPC focuses on driving traffic and applies across multiple platforms.
Which platforms do you manage?
We work across all the industry-standard paid search marketing platforms for maximum efficiency and returns. We are specialists in platforms such as Google Ads, Google Shopping, Bing Ads, Reddit Ads, Performance Max, YouTube etc.
How do you approach Paid Search?
As a performance focused agency, our team of specialists can help you to set up and start paid search ads as well as grow and manage any existing campaigns.
When it comes to paid search advertising, we know our stuff. From Programmatic and Marketplaces to AdWords, RLSAs and Google Shopping – we’ve got it covered.
By using advanced data analytics and leading technology, we’re able to uncover what is driving your customers’ behaviour to better predict their future actions. The accuracy of this can help you to provide platforms that are sustainable for achieving your goals.
How do you report on performance?
Every Modo25 client gets access to our AI reporting platform ASK BOSCO®, which enables us to report on a weekly and monthly basis across all your different channels.
By using this advanced data analytics and leading technology, we’re able to uncover what is driving your customers’ behaviour to better predict their future actions. The accuracy of this can help you to provide platforms that are sustainable for achieving your goals.
Paid Search Insights
Contact Us Today to Take Your Paid Search Performance to the Next Level
Our paid search specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.