Expert Paid Social Advertising Services
There’s no denying that social media is a core part of any digital marketing campaign. Paid social is the best way of getting seen by your audience in right place at the right time. Let us show you how we drive the digital growth of brands online so that you too can maximise your ROI.
Our Approach to Paid Social
Our specialists combine platform expertise, creative strategy, and advanced analytics to maximise the impact of your ad spend and support your wider digital marketing goals across Paid Social channels.
01
We put strategy before spend
Before we start any paid social campaign, we take the time to understand your business, audience, and objectives. We identify the platforms and targeting strategies that are the right fit for your goals – so your budget works harder from day one.
02
We build creative that's made to perform
With the strategy in place, we create tailored campaigns designed around your goals. Whether you need traffic, leads, or sales, we develop engaging formats: static, dynamic, or video — crafted to connect with your audience and drive action.
03
We never stop improving your campaigns
For us, good enough isn’t good enough. Our team actively monitors performance and makes ongoing improvements to targeting, retargeting, creative, and spend – keeping your campaigns sharp and consistently delivering the best possible results.
04
We give you full visibility, not just numbers
Rather than handing over a dashboard and leaving you to it, we provide clear, regular reporting that tells the real story of your campaigns. Using tools like our proprietary reporting software ASK BOSCO®, we turn data into decisions – helping you refine strategy and spot new opportunities for growth.
Paid Social Services We Provide
We don’t just work across one platform; we are specialists in them all. And yes, that includes utilising emerging platforms, like TikTok. We also have specialist knowledge in industry-leading tactics that will ensure you are showing ads to the right people at the right time
Meta Advertising
We specialise in results-driven Meta advertising that helps businesses grow with confidence. As a leading Meta advertising agency, we combine data-led strategies with creative expertise to craft campaigns that cut through the noise and drive real engagement.
TikTok Advertising
At Modo25, we build TikTok campaigns that drive meaningful results. We combine creative, platform-native content with data-driven targeting to help your brand stand out in one of the fastest-growing and most competitive social platforms.
LinkedIn Advertising
We are a dedicated LinkedIn Ads agency, specialising in crafting bespoke, high-impact B2B advertising campaigns that drive qualified leads, brand awareness, and business growth.
Paid Social clients we've worked with
Why Choose Modo25 for Your Paid Social Agency in Leeds
Transparent Paid Social reporting
We keep you up to date with the performance of your campaigns so you can see the incremental value of your spend. Plus, with the help of our machine-learning platform, ASK BOSOCO® you can play around with your budgets in our forecasting tool. So, you can test different budget splits across channels without the worry of whether or not it will pay off.
Bespoke training
Our specialists work with your team to up-skill your in-house capabilities so that you can own your marketing success.
Through ongoing training and consulting, you can rest assured that your paid social campaigns continuously give you results.
Collaboration at it's best
Our team of paid social specialists will work with your in-house team to identify how your budget can be best spent when it comes to using paid social media. Paid social goes hand in hand with paid search and we can create a bespoke plan that integrates the two seamlessly.
Paid Social Agency Case Studies
All customer stories
Meet the Paid Social Team
Our dedicated Paid Social specialists combine social media expertise with analytical rigour to drive meaningful improvements to your campaigns.
Claudia
Senior Performance Marketing Manager
Bex
Senior Performance Marketing Manager
Abi
Performance Marketing Manager
Sam
Senior Performance Marketing Executive
Paid Social Services FAQs
What is the difference between paid social and organic social?
Organic social relies on posting content that reaches followers through platform algorithms. Paid social, on the other hand, allows businesses to pay to promote content to specific audiences beyond their existing followers, ensuring more consistent reach.
Which platforms can you advertise on with paid social?
Paid social campaigns can run across a range of platforms depending on your audience and goals. Common platforms include Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest, each offering different ad formats and targeting capabilities.
What are the benefits of paid social advertising?
Paid social helps businesses reach highly targeted audiences, increase brand awareness, and drive measurable actions such as website visits or purchases. It also allows marketers to test creative variations and optimise campaigns based on performance data.
Can paid social help generate leads and sales?
Yes. Paid social can support the full marketing funnel, from building brand awareness to generating leads and driving conversions. By targeting the right audiences with relevant messaging, businesses can guide users toward specific actions such as signing up, downloading content, or making a purchase.
How often should paid social campaigns be optimised?
Paid social campaigns should be monitored and optimised regularly. This includes testing new creatives, adjusting budgets, refining audience targeting, and analysing performance data to continually improve results.
Paid social Insights
Speak to one of our paid social specialists
Get in touch with us today to find out how we can support your in-house team and work with you to drive your paid social campaigns.