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Top online gifting & occasions retailers ranked by the ASK BOSCO® Index
TLDR: In the £40B+ UK gifting and occasions market, success depends on owning “life moments” through personalisation, loyalty, and cross-sell. Currently, […]
The top 10 ecommerce KPIs you need to track in 2025
TLDR: ecommerce in 2025 is tougher than ever: acquisition costs are rising, privacy rules are reshaping tracking, and AI is […]
What is server-side tracking?
TLDR: Server-side tracking is a way of sending user data directly from your server to platforms like Google or Meta, […]
Digital news to watch: Google owner Alphabet pledges £5bn AI investment in UK
In this month’s digital news, Google’s parent company Alphabet has announced a £5bn investment in the UK’s artificial intelligence sector. […]
Discrete vs continuous data: What digital marketers need to know
TLDR: Numerical data comes in two main types: discrete data (counts, whole numbers, things you can list) and continuous data […]
The ultimate cross-channel marketing guide
TLDR: Cross-channel marketing is all about creating a unified, seamless experience across multiple platforms, from email and social to PPC […]
What is CRO?
TLDR: Conversion rate optimization (CRO) is about turning more of your website visitors into customers without needing more traffic. By […]
Which luxury travel brand is leading the online space in the UK?
TLDR: Luxury travel in the UK is booming, with affluent consumers spending more on long-haul, safari, adventure, and increasingly cruise/expedition […]
