Data-Driven Marketing Mix Modelling (MMM) Services
Marketing Mix Modelling helps you finally see what’s working, what’s not, and where to invest for maximum ROI across every touchpoint. Powered by our AI software, we give you the clarity to make confident, data-driven decisions.
Our approach to MMM
Today’s marketing landscape is more complex than ever. MMM helps overcome the major measurement challenges. MMM bridges the gap, helping you understand the true return on your marketing investment and clarity where traditional attribution falls short.
01
We bring all your data together in one place
We gather and prepare every relevant input: digital, retail, and external factors – using our proprietary ASK BOSCO® platform, so your model is built on a complete and accurate picture from day one.
02
We build a model that reflects the real world
Using a Bayesian methodology, we combine human marketing expertise with advanced statistical modelling to measure the true impact of each channel — including how effects diminish over time and carry forward.
03
We turn findings into decisions you can act on
You’ll receive clear, actionable insights and optimal budget allocation scenarios, not just data. And with ongoing review options, your strategy stays aligned with real-world performance as it evolves.
04
We bring the expertise to make it count
Our in-house data scientists and senior marketing specialists use their education and vast experience to simplify complex findings, so you can make smarter investment decisions and get more from every pound of your marketing budget.
he MMM Service We Provide
We deliver a structured, data-driven MMM process with a focus on accuracy and strategic clarity. Here’s what you’ll get from us.
True ROI for every channel
Know exactly what each channel is genuinely contributing to revenue — not just what attribution models give credit for. We give you incremental ROIs so you can invest with real confidence and cut spend where it isn’t working.
Faster insights, powered by ASK BOSCO®
Our proprietary platform gives us instant access to your performance data, cutting out the manual pulls that slow other agencies down. You get clearer answers, sooner — without waiting weeks for a deck.
Expert budget allocation scenarios
We model multiple spend scenarios before you commit a penny, combining senior marketing expertise with data science to show you exactly where shifting budget will have the greatest impact on growth.
A holistic view of what drives performance
Our models capture every driver — online, offline, marketing and non-marketing. From weather and promotions to pricing and product availability, nothing that influences your results is left out of the picture.
Future-proof and privacy compliant by design
No cookies, no user-level tracking — our Bayesian MMM methodology is resilient to privacy changes from the ground up. It complements your MTA and incrementality testing, giving you a measurement framework built to last.
Paid Search clients We've Worked With
Why Choose Modo25 for Marketing Mix Modelling
Faster insight delivery
Our proprietary platform ASK BOSCO® gives us instant access to your performance data, cutting out the manual pulls that slow other agencies down
Lower costs
Our in-house software that can pull digital and external data alongside internal expertise means you get powerful marketing mix modelling at a fraction of traditional consultancy costs.
Expert support and guidance
Our in-house data scientists and senior marketing specialists use their education and vast experience to simplify complex findings, so you can make smarter investment decisions and get more from every pound of your marketing budget.
MMM Case Studies
All customer stories
Meet the MMM team
Our paid search specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.
Dan Akers
Director of Agency
Gordon Squire
Lead Data Scientist
Rosie Beeston
Lead Data Scientist
MMM services FAQs
What is MMM?
Marketing Mix Modelling (MMM) is a powerful statistical technique that analyses historical performance data across your entire marketing ecosystem. It uncovers the real impact of different channels, from paid search, paid social, programmatic, and CTV, to offline and brand activity, enabling you to see what’s working, what’s wasting budget, and where to invest next.
Unlike attribution models that rely on user-level tracking, MMM uses aggregated data and advanced regression models, making it fully privacy-compliant and ideal in a cookieless future.
Why do I need MMM?
Today’s marketing landscape is more complex than ever. MMM helps overcome the major measurement challenges businesses face, including:
Difficulty proving true ROI
Fragmentation across online and offline channels
Limitations of last-click and Multi-Touch Attribution
Growing privacy regulations and cookie deprecation
The need for a holistic, future-proof measurement framework
How does MMM help?
MMM bridges the gap with tracking and attribution challenges, helping you understand the true return on your marketing investment and clarity where traditional attribution falls short.
Future-proof measurement: Works without cookies or user-level tracking.
Holistic view: Includes online and offline media, creative impact, and external factors.
Strategic clarity: Identify diminishing returns and optimal spend levels by channel.
What do I get from an MMM project with Modo25?
At Modo25, our MMM service provides:
Incremental ROIs for every channel
Optimal budget allocation scenarios
Short- and long-term impact analysis
Insights on non-marketing influences such as weather, pricing, promotions, and product availability
This means you’ll walk away with…
A clear understanding of what truly drives performance – and how to invest, enabling:
Smarter, more confident investment decisions
Improved long-term planning and forecasting
Visibility of non-marketing factors that influence results
A future-proof model that remains reliable despite privacy changes
Paid Search Insights
Contact Us Today to Take Your Paid Search Performance to the Next Level
Our paid search specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.