Expert Data Science & MMM Services
Today’s marketing landscape is more complex than ever – more channels, more data, and more pressure to prove return on investment. Our data science services cut through the complexity, giving you a statistically rigorous view of what’s truly driving your business performance, so you can invest with confidence.
Our approach to Data Science
Our data science team builds bespoke solutions across the full marketing and commercial landscape – helping you understand your customers more deeply, plan more effectively, and get more from every investment decision.
01
Consolidate and prepare your data
We ingest every relevant signal – digital, retail, seasonal, and external — into our ASK BOSCO® platform, creating a single, analysis-ready data layer your models can trust from day one.
02
Build models that reflect reality
Using Bayesian MMM, churn prediction, and performance modelling, we capture true channel impact – including ad-stock decay, carry-forward effects, and cross-channel interactions.
03
Turn outputs into clear actions
Findings are translated into optimal budget scenarios, revenue forecasts, and personalised recommendations – not raw data dumps. Ongoing review cycles keep your strategy aligned as performance evolves.
04
Partner with specialists who speak your language
Our data scientists and senior marketing strategists sit alongside you – assessing data maturity, identifying highest-value opportunities, and building a roadmap for data-led growth without jargon or lengthy onboarding.
Data Science Services We Provide
We combine statistical rigour with deep marketing expertise – across MMM, predictive analytics, and AI-driven tooling, to give you answers you can actually act on.
Budget planning tool
Our budget planning tool uses multi-touch attribution data to give you a clearer picture of how each campaign contributes to your KPIs. Model different spend scenarios, see projected outcomes and allocate campaign-level budgets using our data-driven forecasting and optimisation tool. This on-demand functionality frees up time allowing you to go into each planning cycle with an evidence-based allocation – not last year’s spreadsheet.
Churn prediction & customer retention
We build models that identify the customers most likely to lapse, disengage, or cancel – so you can intervene at the right moment with the right message. Whether you’re in subscription, retail, or services, early churn signals translate directly into revenue protected.
Personalisation & recommendation engines
From product recommendations to personalised content experiences, we design and build systems that use your data to deliver relevance at scale. Our models learn from user behaviour and improve over time – driving higher engagement, conversion, and customer lifetime value.
Demand forecasting & merchandising Intelligence
We help you make smarter decisions about stock, ranging, and promotional timing by forecasting demand at a granular level. Reduce overstock, avoid stockouts, and improve sell-through – with models built around your product catalogue and commercial calendar.
Predictive analytics & performance modelling
We turn your historical data into forward-looking intelligence: forecasting revenue, predicting campaign outcomes, or modelling the impact of strategic decisions before you make them. Built on the ASK BOSCO® platform, outputs connect directly to your wider marketing data.
Data strategy & consultancy
Not sure where to start? Our team will assess your current data maturity, identify the highest-value opportunities, and help you build a practical roadmap for data-led growth – without the jargon or the lengthy onboarding process.
Data Science Clients We've Worked With
Why Choose Modo25 for Data Science
Faster insight delivery
Our proprietary platform ASK BOSCO® gives us instant access to your performance data, cutting out the manual pulls that slow other agencies down
Lower costs
Our in-house software that can pull digital and external data alongside internal expertise means you get powerful marketing mix modelling at a fraction of traditional consultancy costs.
Expert support and guidance
Our in-house data scientists and senior marketing specialists use their education and vast experience to simplify complex findings, so you can make smarter investment decisions and get more from every pound of your marketing budget.
Meet the Data Science team
Our paid search specialists combine platform expertise, analytical thinking, and commercial insight to help brands scale their marketing performance.
Dan Akers
Director of Agency
Gordon Squire
Lead Data Scientist
Rosie Beeston
Lead Data Scientist
Data Science services FAQs
What data science services do you provide?
We provide Marketing Mix Modelling (MMM), budget planning, churn prediction & customer retention, personalisation & recommendation engines, demand forecasting & merchandising intelligence, predictive analytics & performance modelling, and data strategy & consultancy.
Which models do you use?
We use a Bayesian methodology that combines human marketing expertise with advanced statistical modelling. This measures the true impact of each channel, including how effects diminish over time and carry forward. For churn prediction we build models that identify customers most likely to lapse, disengage, or cancel. Our predictive analytics models turn historical data into forward-looking intelligence, and our personalisation engines learn from user behaviour and improve over time.
How can I trust the data you give me?
A few reasons to have confidence in our outputs. First, we gather and prepare every relevant input — digital, retail, and external factors — using our proprietary ASK BOSCO® platform, so your model is built on a complete and accurate picture from day one. Second, our in-house data scientists and senior marketing specialists simplify complex findings so you can clearly understand what the data is telling you. Third, we don’t just hand over data – you receive clear, actionable insights and optimal budget allocation scenarios, with ongoing review options to keep your strategy aligned as performance evolves. MMM bridges the gap with tracking and attribution challenges, helping you understand the true return on your marketing investment and clarity where traditional attribution falls short.
- Future-proof measurement: Works without cookies or user-level tracking.
- Holistic view: Includes online and offline media, creative impact, and external factors.
- Strategic clarity: Identify diminishing returns and optimal spend levels by channel.
What data do you need from us to get started?
To build an accurate and complete model from day one, we’ll need access to the following:
- Digital data: This includes your channel performance metrics and campaign data across all digital touchpoints
- Retail data: Sales figures, product information, and any relevant commercial data
- External factors: Things like seasonality, promotional calendars, and wider market conditions that may influence your performance
All of this data is consolidated and prepared through our proprietary ASK BOSCO® platform, which brings everything together in one place so your model is built on a complete and accurate picture from the very start.
The exact data requirements will vary depending on which services you’re using – for example, MMM will need different inputs to a churn prediction or demand forecasting model. We’d recommend getting in touch so we can assess your current data setup and advise on exactly what’s needed for your specific situation.
How do you handle data privacy and security?
We take data security seriously. Our IT systems are protected with antivirus, anti-malware, and firewall software, boundary firewalls, and are password protected. System backups are stored within the UK and taken multiple times daily. Our staff are trained in data protection and privacy as part of their induction process.
On data sharing, we will not share any of your personal data with any third parties for any purposes modo25, except where legally required. We will only store or transfer your personal data in the UK, meaning it is fully protected under GDPR.
You also retain your rights under GDPR at all times, including the right to access, correct, or request deletion of your data.
Data Science Insights
Contact Us Today to Take Your Marketing
Mix Modelling to the Next Level
Our dedicated marketing mix modelling specialists combine statistical expertise with commercial rigour to drive meaningful budget optimisation across every channel.